Privacy Statement

Last updated: 9 September 2025

We respect your privacy and are committed to protecting your personal data. This Privacy Statement explains how we collect, use, and safeguard your information when you visit our website.

1. Data Controller

Aurora Dynamics AB
Klippgatan 8C, Stockholm, 17147, Sweden
ben.libberton@auroradynamics.com

We are the controller of the personal data collected through this website.

2. Information We Collect

When you use our website, we may collect:

Automatically (via cookies and similar technologies):

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent

  • Referring website or advertisement

When you provide it voluntarily (e.g., forms, newsletter sign-up):

  • Name

  • Email address

  • Company/organization

  • Any other details you choose to share

3. Purposes and Legal Bases of Processing

We process your data for the following purposes, based on these legal grounds under the GDPR:

  • Website operation and performance (legitimate interest, Art. 6(1)(f) GDPR)

  • Analytics and usage insights (consent, Art. 6(1)(a) GDPR, where required)

  • Marketing and advertising via Google, Facebook, and LinkedIn (consent, Art. 6(1)(a) GDPR)

  • Responding to inquiries or requests you send us (performance of a contract or pre-contractual measures, Art. 6(1)(b) GDPR)

  • Compliance with legal obligations (Art. 6(1)(c) GDPR)

You can withdraw your consent at any time via our cookie settings or by contacting us.

4. Use of Cookies and Tracking Technologies

We use cookies, pixels, and tags from:

  • Google Ads & Google Analytics – to analyze site usage and show relevant ads

  • Facebook Ads (Meta Pixel) – to measure ad effectiveness and deliver targeted ads

  • LinkedIn Ads (Insight Tag) – to track conversions and tailor ads

These providers may combine data from our website with other information you’ve provided to them or that they’ve collected from your use of their services.

For details, see:

5. Data Retention

We only keep personal data for as long as necessary to fulfill the purposes described above, or as required by law.

  • Website analytics data: typically up to 26 months (Google default)

  • Marketing consent records: until you withdraw consent

  • Contact forms/emails: for as long as necessary to respond and follow up

6. Data Sharing and International Transfers

We do not sell your personal data. We may share information with trusted service providers who process data on our behalf (e.g., hosting providers, advertising platforms).

Because Google, Facebook, and LinkedIn are global providers, your data may be transferred outside the EU/EEA, including to the United States. In such cases, transfers are based on:

  • Standard Contractual Clauses (SCCs) approved by the European Commission, and/or

  • Other appropriate safeguards as required by GDPR.

7. Your Rights Under GDPR

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure of your data (“right to be forgotten”)

  • Restrict processing in certain circumstances

  • Object to processing based on legitimate interests or for direct marketing

  • Withdraw consent at any time (without affecting the lawfulness of processing before withdrawal)

  • Data portability (receive your data in a structured, machine-readable format)

  • Lodge a complaint with your local supervisory authority if you believe your rights are being violated

8. Data Security

We use appropriate technical and organizational measures to protect your data against unauthorized access, disclosure, or loss.

9. Contact Us

If you have questions about this Privacy Statement or wish to exercise your rights, please contact:

Aurora Dynamics AB
Klippgatan 8C, Stockholm, 17147, Sweden
ben.libberton@auroradynamics.com